During my time at BMW Group Design I developed a branding concept which adapts to every branding combination there is. At the moment the cars are labeled with different labels in different spots.
I developed the future concept »Combined Badging« to combine all the different labels into one — for the whole product range of BMW cars.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/41a63c91cfe311e12ea879e58859d864/28200ad5-252e-44a6-a284-cbfcff9dd5e8_rw_1920.jpg?h=5f2849c8d7e710501f2b0b454ad0a4a6)